By using sales triggers, sales teams can focus their efforts on the most promising leads, increasing the chances of closing a sale.

Spending on the creation of a new site highlights the company’s focus and underlines what their growth strategy will be centred on.

Although these tend to be retrospective, these event triggers can demonstrate where recent spend has been allocated.

A company announcing their scaling plans is a good indicator of them being in buying mode and looking to develop and/or improve outbound performance.

The fintech industry is a rapidly growing market, with investments in fintech companies reaching new heights in recent years.

A funding round is a process by which a company raises capital from investors in exchange for equity in the company.