Start conversations with buyers as soon as ideal conditions arise
An age-old problem faced in sales is knowing when it’s the best time to reach out to a prospect. This is where sales triggers can really make a difference to your success rate.

An age-old problem faced in sales is knowing when it’s the best time to reach out to a prospect. This is where sales triggers can really make a difference to your success rate.
Rather than spending hours manually searching for news or leads, having a system that will track the events you’re interested in for you will help you halve the time you spend on prospecting.
That’s up to eight hours, every week, gained on your competition. That works out to 400 more productive hours in a year than your rivals – and that’s equivalent to three weeks.
With a three-week head start, they’ll never catch you.
Sales triggers allow companies to be more personalised in their outreach. Gone are the days of cold calls; using sales triggers, every call you make can be informed, friendly, and insightful.
Only 13% of buyers believe a salesperson understands their needs, so using sales triggers will keep you informed on a business's growth strategies and pain points.
This will also add to your credibility and prove that you’ve taken time to understand their situation.
Being the first to speak to a buyer increases your chances of closing a deal by 74%.
Sales event triggers can give you instant alerts so that you can act on these signals immediately, increasing your chances of being first to the post and first to closing a deal.
Take, for example, a key person change trigger. Most new hires in decision-making positions will spend 70% of their budget in their first 100 days. So, using this market trigger will allow you to reach out today and put your product or services in front of the right person at the right time.