Start conversations with buyers as soon as ideal conditions arise

An age-old problem faced in sales is knowing when it’s the best time to reach out to a prospect. This is where sales triggers can really make a difference to your success rate.

Sales triggers are a range of events that happen to a company, triggering an opportunity for a business change.

A trigger can indicate the potential for upselling, new business and customer acquisition, but it can also offer market intelligence for competition monitoring too.
Sales triggers are revolutionising the way companies approach sales and customer relationships. Understanding sales triggers, and being able to track them, is paramount to staying ahead in increasingly competitive times and is quickly becoming an integral part of the sales industry. In fact, you can expect 3-5x higher outbound success rates with sales triggers compared with other lead gen tools.
Sales triggers are a range of events that happen to a company, triggering an opportunity for a business change. A trigger can indicate the potential for upselling, new business and customer acquisition, but it can also offer market intelligence for competition monitoring too.
Sales triggers are revolutionising the way companies approach sales and customer relationships. Understanding sales triggers, and being able to track them, is paramount to staying ahead in increasingly competitive times and is quickly becoming an integral part of the sales industry. In fact, you can expect 3-5x higher outbound success rates with sales triggers compared with other lead gen tools.

Understanding sales triggers

Increased efficiency in a downsizing market

Rather than spending hours manually searching for news or leads, having a system that will track the events you’re interested in for you will help you halve the time you spend on prospecting.

That’s up to eight hours, every week, gained on your competition. That works out to 400 more productive hours in a year than your rivals – and that’s equivalent to three weeks.

With a three-week head start, they’ll never catch you.

Build a genuine connection with personalisation

Sales triggers allow companies to be more personalised in their outreach. Gone are the days of cold calls; using sales triggers, every call you make can be informed, friendly, and insightful.

Only 13% of buyers believe a salesperson understands their needs, so using sales triggers will keep you informed on a business's growth strategies and pain points.

This will also add to your credibility and prove that you’ve taken time to understand their situation.

Stand out from the competition

Being the first to speak to a buyer increases your chances of closing a deal by 74%.

Sales event triggers can give you instant alerts so that you can act on these signals immediately, increasing your chances of being first to the post and first to closing a deal.

Take, for example, a key person change trigger. Most new hires in decision-making positions will spend 70% of their budget in their first 100 days. So, using this market trigger will allow you to reach out today and put your product or services in front of the right person at the right time.

Sales trigger success stories

The Nudge Group achieve 12.5 x ROI in 12 days

“The results speak for themselves. Within 12 working days we had secured five exclusive SDR roles fitting our ICP and with terms all signed!

This has meant the product has already paid for itself. That means we’re looking at £50k with all roles filled. That’s 12.5x ROI in 12 working days.

12.5x ROI

in 12 days

£50,000

Estimated fees achieved

Tom Greenwood
Director of Sales, Technology, and Product

eSift achieve 45x ROI in just five months

"Since I’ve been using the platform, I’ve already had five secured leads and have a whole host of networked clients primed ready for future deals.

Five months into working with Selligence, and I would estimate that the new leads we’ve secured will generate anywhere up to 45x ROI for us."

45x ROI

in 5 months

£140,000

Estimated fees achieved

Kath Quinn
Talent Acquisition Manager

Hamlyn Williams achieve 8x ROI in just two months

“Since using Talent Ticker, from January 2022 I have brought on four new solid accounts to the business.

From these, multiple placements have been done with just under £50,000 in the first eight months of using the platform – solely from business obtained from Talent Ticker."

8x ROI

in 2 months

£50,000

made in 8 months

Jamie Watts
Management Consultant

McNeal & Payne make their first placement within two weeks

“The successes speak for themselves. We made our first placement in two weeks and during our onboarding process.

It was for a contract role, which means every time the contract is extended, McNeal and Payne will make a recurring fee. We’ve saved time and secured over $7,000 on our first placement."

2x ROI

in 2 weeks

$7,000

made in 1 month

Robin Payne
Partner

Source Technology find their most active client

“In a nutshell, I found a leading Cyber Risk Analytics Management provider via the lead/vacancy finder, contacted them and they are currently my most active client.

We used the Chrome extension alongside LinkedIn and found that the platform was much better for us in the US market ."

8x ROI

year to date

£100-150k

made in fees

Francis Alexander
Principal Consultant

Zeal Management reduce time spent candidate sourcing by 85%

"Using the platform has reduced our sourcing and recruiting by approximately 85%

Our internal processes have been refined by about 80% and, in turn, this has allowed our leadership to focus on other aspects or goals relevant to the company’s success."

1.5x ROI

year to date

80%

increase in efficiency

P. Lyn Anthony
CEO